Friday, May 20, 2005
Exploring Supermarket Paths
In the latest Knowledge@Wharton, an article on analyzing shopper paths in grocery by Peter Fader and Eric Bradlow. This provides an overview and study conclusions. I have taken a look at the complete technical paper on this, and its a novel use of statistical clustering techniques that could be quite important in this kind of analysis. This could result in some interesting changes in how a number of retail spaces are designed.