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Wednesday, March 30, 2005

Tivo Pops-Up ads

More details about the testing of the Tivo ads that pop-up during fast-forward. This was apparently part of the recently announced Comcast-Tivo deal. I previously posted on this, with some links to Tivo economic models. This brings to mind the book: The Big Picture: the New Logic of Money and Power in Hollywood by Edward Jay Epstein, which talks at considerable length about the evolution of content delivery economic models. This is just another example, perhaps the first interactive one. Slashdot post on Tivo's test. Via Richard L. James.


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