tag:blogger.com,1999:blog-10497342.post1280384806423192943..comments2024-03-19T03:24:01.896-04:00Comments on The Eponymous Pickle: Scent CommunicationsFranz Dillhttp://www.blogger.com/profile/16209033148176538723noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10497342.post-19138888613843529552008-09-20T17:11:00.000-04:002008-09-20T17:11:00.000-04:00Russell, Thanks for the additional details, contac...Russell, Thanks for the additional details, contact me, would love to talk further.Franz Dillhttps://www.blogger.com/profile/16209033148176538723noreply@blogger.comtag:blogger.com,1999:blog-10497342.post-3405149352535896342008-09-20T15:23:00.000-04:002008-09-20T15:23:00.000-04:00I appreciate your mention of our new book Whiff! T...I appreciate your mention of our new book<BR/> Whiff! The Revolution of Scent Communication in the Information Age.<BR/>While we identify a couple of hundred studies into the effects upon the consumer brain, Whiff! is a great next step after reading Avery Gilbert's The Nose Knows.<BR/>Gilbert's book is an easy read that identifies scent's effects from a scientist's point of view. In Whiff! we identify the results of the mass of research, and explain how it applies to the marketplace - from the view of an entrepreneur and marketer.<BR/><BR/> We give a comprehensive overview of the new era of scent application, then explain how one can get into the game.<BR/><BR/>While I was addressing an audience of Advertisers and marketers in Brussels last year, I mentioned scent being used as a directional aid, and was quickly informed that a local parking garage had been using the application for quite some time.<BR/><BR/>Since finishing the book early in the year, we are continuing to find our many predictions about scent to be taking place in areas all over the globe.<BR/>Scented home theater, video games, movie theaters, laptops, and much more are being rolled out this coming season.<BR/>One large European communications company plans to have internet driven scent delivery systems in as many as ten million homes within the next four years.<BR/><BR/>There is truly a revolution taking place in the final frontier of the senses, and I encourage everyone to pay close attention to the scent of things to come.<BR/><BR/>C. Russell Brumfield<BR/>Whiff! The Revolution of Scent Communication in the Information AgeAnonymousnoreply@blogger.com