We experimented with several applications of complexity models. Not sure we every truly embraced the idea as a general problem solving technique, but it is one of those methods where the journey led you to useful learnings. Though the methods were never integrated broadly beyond the general and well known simulation techniques that already existed. We interacted with the Santa Fe Institute a number of times and worked with some of their spin-offs. Here a talk: " ... an interview with the Harvard Business Review, SFI Trustee Michael Mauboussin talks about complex adaptive systems and why successful investors have stopped paying attention to expert analysis in favor of diverse and challenging viewpoints. The interview is part of an HBR special issue, "Embracing Complexity." ... '
Shopping has traditionally involved an element of seeing, touching and feeling a product before buying. Shopping online, however, hasn't ever quite replicated that experience. That is, until now ... "